Gofield Insight Series banner about consumers auditing every shilling
Insights solutions and insight to drive business growth

Action-oriented research and market intelligence for better growth decisions.

Gofield is a cutting-edge marketing and social research firm that provides comprehensive insights and strategic solutions to businesses and social organizations. With a deep understanding of consumer behavior and market dynamics, the team supports data collection across African and Latin American markets and beyond.

Email Gofield Explore Services
3 Offices Regional presence across Lagos, Accra, and Nairobi.
Africa + LATAM Data collection support across African and Latin American markets.
MSRA The company profile presents Gofield as a member of MSRA.

What Gofield brings to the table

The team combines marketing, social research, and business intelligence capabilities to help organizations collect reliable data, understand complex markets, and turn findings into practical action.

Trade Insights
Consumer Insights
Research Needs
Online Panels
Mobile Research
Monitoring

Vision and ambition

To be the preferred and trusted consumer insights and research advisor globally.

  • Action-oriented advice built to enhance competitive capability
  • Integrated knowledge with both big-picture and detailed direction
  • Support for sustainable, strategic, and scalable growth
Solutions

Cutting-edge research solutions across quantitative, qualitative, digital, and field methodologies.

Gofield offers world-class research solutions backed by experienced researchers and analysts who design, conduct, analyze, and interpret studies that deliver actionable insights.

01

Quantitative Research

Structured research programs designed to gather accurate, reliable, and relevant market evidence.

  • Face-to-face, in-home, and intercept interviewing
  • Telephonic CATI, CAPI, and store exit interviews
  • Tracking studies, store audits, and monitoring and evaluation
02

Qualitative Research

Deep exploratory work that reveals motivations, perceptions, and consumer decision dynamics.

  • Focus groups, in-depth interviews, and friendship pairs
  • Triads, customer decision journeys, and central location testing
  • Ethnography, behavioural observation, and neuroscience
03

Social Research

Systematic investigation of social issues,behaviours and interventions to generate evidence that informs policiy, programs and real-world impact.

  • Impact evaluations,program effectiveness studies and policy assessments
  • Community needs assessments, baseline and endline surveys
  • Social behavior studies,cultural analysis , and public perception research
  • Monitoring & evaluation,data tracking, and performance measurement
04

Digital, Mobile & Insight Support

Flexible approaches that extend research into digital channels, online panels, and live market observation.

  • Online survey and online panel management
  • Mobile research, mobile panels, and internet research
  • Social media listening, mystery shopping, and vox pops
05

Retail Audit

Systematic evaluation of in-market product presence, pricing, distribution, and execution to understand real retail performance.

  • Store audits, shelf availability checks, and out-of-stock tracking
  • Pricing analysis, promotion compliance, and competitor benchmarking
  • Merchandising audits, planogram adherence, and visibility assessment
  • Distribution tracking, numeric & weighted distribution analysis
06

IT & Digital Solutions Research

Strategic exploration of technology needs, systems, and digital transformation opportunities to support business growth.

  • IT needs assessment and digital maturity analysis
  • System architecture planning and solution design
  • Technology adoption studies and feasibility analysis
  • Integration strategy (APIs, cloud systems, databases)
  • Testing and Quality Assurance
  • Digital product optimization
Approach

A research process built around partnership, evidence, and actionable delivery.

Gofield works closely with clients to ensure each study aligns with business goals and delivers insight that organizations can use with confidence.

  1. 01Understand the need. Clarify the market question, target audience, and commercial objective.
  2. 02Collect reliable data. Deploy the right quantitative, qualitative, digital, or field methodology.
  3. 03Analyze and interpret. Turn research inputs into clear findings through advanced methodologies and technologies.
  4. 04Guide action. Deliver insight that helps organizations grow sustainably, strategically, and at scale.
Regional Presence

Gofield operates across key African offices to support clients with local access and regional reach.

The company profile highlights office locations in Nairobi, Accra, and Lagos, giving Gofield a strong base for research and client support across multiple markets.

“

Bishop Magua Center, Ngong Road, Nairobi, Kenya, with East Africa contact coverage for the region.

Nairobi Office Headquarters
“

Hse No. 29, Petroleum 4th Street, Achimota Mile 7, Accra, Ghana.

Anglophone West Africa Office Accra, Ghana
“

Gofield, 36A Olumuyiwa Street Road, Off Babington Ashaye Crescent, Lagos, Nigeria.

Nigeria Office Lagos, Nigeria
Insight Areas

Gofield is built to support trade, consumer, and business intelligence needs in one connected offer.

These focus areas are drawn directly from the company profile and show how Gofield connects research delivery with real-world commercial decision-making.

TradeMarket Visibility

Trade Insights

Support for channel understanding, retail visibility, store auditing, mystery shopping, and category observation.

Talk to Team
ConsumerBehavior

Consumer Insights

Research programs built to uncover consumer motivations, decision journeys, behavioural patterns, and unmet needs.

Talk to Team
BusinessGrowth

Research Needs

Business and market intelligence designed to help organizations achieve sustainable, strategic, and scalable growth.

Talk to Team

Need reliable market and social research support across African markets?

Gofield combines experienced researchers, advanced methodologies, and practical business insight to deliver findings that are accurate, reliable, and relevant.

Email Gofield Visit Website

Other offices and digital channels

Gofield's profile also lists West Africa office coverage, HQ details, the website, and a shared contact email.

  • Lagos : 36A Olumuyiwa Street Road, Off Babington Ashaye Crescent, Lagos, Nigeria
  • Accra Office: Hse No. 29, Petroleum 4th Street, Achimota Mile 7, Accra, Ghana
  • West Africa Mobile:Call +233 24968 0878WhatsApp
  • Website: www.gofiedresearchsolution.com
  • General Email: info@gofiedresearchsolution.com
Email Gofield Call West Africa WhatsApp West Africa Open Website